1、企业法律构架的顶层设计，从现有的法律构架出发，来设计符合上市和未来公司发展的一个股权构架和公司的管理构架。

1. The top-level design of corporate legal framework, starting from the existing legal framework, to design an equity framework and corporate management framework in line with the listing and future development of the company.

2、企业财务的顶层设计，当企业想跟资本市场对接的时候，必须解决企业财务构架的问题，财务构架如何为企业服务，如果只是一个封闭式的，只有一个老板看得懂，甚至一个企业有几套报表，那这个企业很难跟资本对接，很难引进投资者，做再好也引不进投资者，因为企业的财务系统是封闭的，而不是开放的。

2. The top-level design of enterprise finance, when the enterprise wants to connect with the capital market, must solve the problem of enterprise financial structure, how the financial structure serves the enterprise, if it is only a closed type, only one boss can understand, and even an enterprise has several sets of statements, it is difficult for the enterprise to connect with the capital, it is difficult to introduce investors, no matter how good it is, it can not attract investors Because the financial system of an enterprise is closed rather than open.

3、企业业务的顶层架构设计，很多企业在这方面出了一些问题，例如：王老吉和加多宝现在面临的名字之争？我相信王老吉和加多宝的问题就是顶层设计出现问题，因为企业从来没想过未来能做大，后面做大了以后发现方向错了，我们用一个不好听的比喻做例子，就像你去领养一个小孩，手续都没办，你把他抱回来，把他养大了，没想到自己把小孩培养成一个知名人士，或者具有了特殊技能，现在他的亲身父母要认回孩子，就要面临着这种名誉之争，所以这就是一个顶层设计的问题，你未来没规划好。用别人的，实际上是帮别人养孩子。

3. As for the top-level architecture design of enterprise business, many enterprises have some problems in this aspect, such as the name dispute between Wang Laoji and JDB? I believe that the problem with Wang Laoji and jiaduobao is that there is a problem with the top-level design, because the enterprise has never thought that it can become bigger in the future. When it becomes bigger later, it finds that it is in the wrong direction. Let's use a bad analogy as an example, for example, if you go to adopt a child and the procedures are not completed, you take him back and raise him, but you don't expect to cultivate the child into a well-known person, Or with special skills, his own parents have to face this kind of reputation fight if they want to recognize their children, so this is a top-level design problem. You haven't made a good plan for the future. Using other people's brands is actually helping others raise their children.

不管你现在花了多少精力都是别人的，因为你基本的问题没有解决，顶层设计的问题没有解决。

No matter how much energy you spend now, it's someone else's, because your basic problems haven't been solved, and the top-level design problems haven't been solved.