很多企业做到一定阶段就做不大了，做不下去了，企业老化了，为什么？因为过去成功的老系统，不适合今天大环境了，需要像手机系统一样升级了；就像老爷车，你不换发动机和配件，你即使上了高速也跑不快，跑不远。疫情对线下经济打击大，那些至今还没有升级线上系统的企业损失惨重，可以说没有新时代的顶层设计，企业就随时面临灭顶之灾。

Many enterprises can't do it at a certain stage, they can't do it any more, and they are aging. Why? Because the successful old system in the past is not suitable for today's environment. It needs to be upgraded like a mobile phone system. Just like an old car, if you don't change the engine and accessories, you can't run fast and far even if you get on the high speed. The epidemic has dealt a heavy blow to the offline economy, and those enterprises that have not yet upgraded their online systems have suffered heavy losses. It can be said that without the top-level design of the new era, enterprises will face disaster at any time.

顶层设计是一项科学的工作，唯有程序科学、工具恰当、方法到位、逻辑正确，才能取得正确的结果。顶层设计就像盖一座摩天大楼，工程对图纸、测量、工具、技术、人员都有严格精 密的要求。顶层设计是科学，顶层落地是科学和艺术的结合。

Top level design is a scientific work. Only with scientific procedures, proper tools, proper methods and correct logic, can the correct results be achieved. Top level design is like building a skyscraper. The project has strict and precise requirements for drawings, measurement, tools, technology and personnel. Top level design is science, and top level landing is the combination of science and art.

顶层设计工作中，涉及到战略、资本、治理、组织、、营销、互联网、社会学、心理学、传统文化和人力等多跨学科智慧，在每个领域实际上还有几十种咨询工具和方法，顶层设计咨询实际上是“多项企业咨询服务的佳兼容”。

Top level design involves multi-disciplinary wisdom such as strategy, capital, governance, organization, brand, marketing, Internet, sociology, psychology, traditional culture and human resources. In fact, there are dozens of consulting tools and methods in each field. Top level design consulting is actually "a good compatibility of a number of enterprise consulting services".

因此，真 正厉害的顶层设计是领导在顾问的协助下，带领企业核心业务负责人一起研究、分析、碰撞和模拟的过程；领导“做决断”，顾问“给方法”，高管“出干法”，三方共同合作才能把握企业的未来方向、正确赛道、超越对手、占领市场、赢得资本和客户。

Therefore, the really powerful top-level design is the process of research, analysis, collision and simulation led by the leaders with the assistance of consultants. Only when the leaders "make decisions", the consultants "give methods" and the executives "give methods", can the three parties work together to grasp the future direction of the enterprise, correctly track, surpass competitors, occupy the market, and win capital and customers.