很多领导简单地把股权激励视为长期激励的一种，对股权激励还停留在简单的认知当中，没有认识到股权激励真 正的价值！今天小编在这里介绍股权激励的“八大目的”，帮助领导们真 正认识股权激励对企业的重要性。

Many leaders simply regard equity incentive as a kind of long-term incentive. They still stay in a simple cognition of equity incentive, and do not realize the real value of equity incentive! Today, Xiaobian introduces the "eight purposes" of equity incentive to help leaders truly understand the importance of equity incentive to enterprises.

一、提高公司的业绩

1、 Improve the company's performance

股权激励与其它的激励根据的不同，就在于它是一种团队激励制度，强调的是个人的待遇应该和整个团队的绩效挂钩；股权激励是额外的收入，是税后的利润分配，是公司的整体业绩上去，股权带来的收入才会高，而不是单一的个人利益，他们不但要努力提升个人业绩，更要提高公司的整体的业绩，才能获得这个股权资本收益的大化。

The difference between equity incentive and other incentives lies in that it is a team incentive system, which emphasizes that the treatment of individuals should be linked to the performance of the whole team; equity incentive is an additional income, a profit distribution after tax, and the overall performance of the company. The income brought by equity will be higher, rather than a single individual interest. They should not only strive to improve their personal interests Performance, but also to improve the overall performance of the company, in order to obtain the maximization of equity capital gains.

二、留住核心人才

2、 Retaining core talents

上述提到，短期利益只会不断增加员工对个人业绩的追求，并且短期利益竞争性大，提成点更高、奖金更高的公司比比皆是，再强调短期利益对于员工激励意义已经不大。

As mentioned above, short-term benefits will only continuously increase employees' pursuit of personal performance, and short-term benefits are highly competitive. Companies with higher commission points and higher bonuses can be found everywhere. Further emphasis on short-term benefits has little significance for employees' incentive.

而股权激励，它是长期利益，也是未来的利益，让我的们核心骨干明确及相信这是未来没到手的利益，是在未来中一步步拿到，增加员工的离职成本，让其不忍轻易离开，愿意留在公司长期共同发展。

Equity incentive is a long-term benefit and also a future benefit. It makes our core backbone clear and believe that it is a benefit that we have not got in the future. It is to get it step by step in the future, increase the turnover cost of employees, and make them willing to stay in the company for long-term common development.

三、吸引人才

3、 Attracting talents

对于人才，他们已经不是简单的追求个人利益，更多的想实现自身价值、荣誉感、有一份自己的事业等，而股权激励能让公司的人才成为公司的合伙人，身份感的转变，给予其强烈的归属感，更有利于公司的人才愿意与企业长期共同发展。

For talents, they are no longer simply pursuing personal interests, but want to realize their own value, sense of honor and have a career of their own. Equity incentive can make talents become partners of the company. The change of their sense of identity gives them a strong sense of belonging, which is more conducive to the long-term common development of talents and enterprises.

四、降低人力资源成本压力

4、 Reduce the pressure of human resource cost

我们都知道，大多数中小民营企业都会存在税收问题，很多领导也在苦恼：“不是我们不想解决，而是平时发提成奖金等等已经很大开支，不控制税收的话压根没利润啊！”

As we all know, most small and medium-sized private enterprises have tax problems, and many leaders are also worried: "it's not that we don't want to solve them, but that we usually spend a lot on commission and bonus. If we don't control the tax, there will be no profit at all!"

而股权激励，它不仅仅激励人才，它更是需要员工掏钱买股权，公司当下不用出资的，有利于改善公司的现金流能力。

Equity incentive not only encourages talents, but also requires employees to pay for equity. The company does not need to invest at present, which is conducive to improving the company's cash flow ability.