股权激励就是以股权为纽带，把管理、技术、资金、资源等价值创造各方凝聚在一起，把公司打造成利益共享、风险共担、价值共创、使命共知、企业共治的激励机制。

Equity incentive is to use equity as a link to unite management, technology, capital, resources and other value creation parties, so as to build the company into an incentive mechanism of benefit sharing, risk sharing, value co creation, mission co knowledge and Enterprise Co governance.

股权激励有五大功能：

Equity incentive has five functions

1、打造人才高地

1. Building talent highland

真正的人才不仅仅满足于工资薪酬，而且是对股权是有期望的。

Real talents are not only satisfied with salary, but also have expectations for equity.

2、是重要的融资手段

2. Is an important means of financing

以前的企业在缺钱的时候融资往往只是债券融资，找银行借钱。

In the past, when enterprises were short of money, financing was often just bond financing, looking for banks to borrow money.

但是随着资本市场的发达，随着股权投融资市场的兴旺，股权融资直接融资将会成为企业未来重要的融资手段。

However, with the development of capital market and the prosperity of equity investment and financing market, direct equity financing will become an important means of financing for enterprises in the future.

债券融资是利益独享、风险独担；但是股权融资是利益共享、风险共担。

Bond financing is to enjoy the benefits and bear the risks alone; But equity financing is benefit sharing and risk sharing.

3、股权激励也是重要的上下游资源整合的手段

3. Equity incentive is also an important means to integrate upstream and downstream resources

以前的厂家、方和渠道商、经销商之间是博弈性关系；

In the past, there was a game relationship among manufacturers, brands, distributors and distributors;

但是如果相互交叉持股，它就会打造成一个利益共同体，目标是一致的。

However, if cross shareholding, it will create a community of interests, the goal is the same.

4、股权也是重要的支付手段

4. Equity is also an important means of payment

现在的企业当中有一个重要的现象，员工的薪酬越来越高，企业的效益越来越低。那如何来平衡这两种这两者之间的矛盾。

Now there is an important phenomenon in enterprises, the salary of employees is higher and higher, and the efficiency of enterprises is lower and lower. How to balance the contradiction between the two.

在我们的薪酬包当中有重要的一方面就是把薪酬支付加股权支付结合在一起，而且股权支付，好的时候分享更多，不好的时候，大家共同承担。

One important aspect of our compensation package is the combination of compensation payment and equity payment. Equity payment can share more when it's good, and share more when it's bad.

相对来讲，降低了企业的经营风险。

Relatively speaking, it reduces the business risk of enterprises.

同时，在经营好的时候，也提升了员工的收益。

At the same time, when the business is good, it also improves the income of employees.

5、是提升企业价值的重要手段

5. Is an important means to enhance the value of enterprises

有研究表明，同样两个类似的公司，做了股权激励的公司，它的价值提升30%。

Research shows that the value of the same two similar companies with equity incentive increases by 30%.

股权激励与合伙人机制都是通过中长期激励的方法，稳定并激活人才团队，让更多的人像老板一样主动推动企业发展。

Both equity incentive and partner mechanism stabilize and activate the talent team through medium and long-term incentive, so that more people can actively promote the development of the enterprise like the boss.