股权设计就是公司组织的顶层设计。传统企业互联网转型，战略和商业模式解决做什么、怎么做，股权设计解决的是谁投资、谁来做、谁收益的问题。股权设计能将创始人、合伙人、投资人、经理人的利益绑定在一起，能将互联网组织变革中的合伙模式、创客模式、模式落地，更能将股权价值作为唯一的战略坐标，建立竞争优势获得指数级增长。

Equity design is the top-level design of company organization. In the Internet transformation of traditional enterprises, the strategy and business model solve the problems of what to do and how to do, and the equity design solves the problems of who invests, who does and who gains. Equity design can bind the interests of founders, partners, investors and managers together, implement the partnership mode, maker mode and crowdfunding mode in the reform of Internet Organization, take equity value as the only strategic coordinate, establish competitive advantage and achieve exponential growth.

有公司的历史就是有股权的历史，股权伴随每个企业生命周期的每个阶段。工业化时代企业成功在于善用经理人，互联网时代企业成功在于善用股权。

The history of a company is the history of equity, which accompanies every stage of the life cycle of every enterprise. In the era of industrialization, the success of enterprises lies in making good use of managers, while in the era of Internet, the success of enterprises lies in making good use of equity.

公司做好股权设计的重要性

The importance of company equity design

我们已经进入了合伙创业的新时代，在这个时代，创始人需要可以并肩作战的合伙人，而公司核心创业团队之间建立“共创”“共担”“共享”、阳光透明、相对公平合理的合伙创业文化，做好合伙人股权分配，有利于吸引合伙人。

We have entered a new era of partnership and entrepreneurship. In this era, founders need partners who can fight side by side, and the establishment of a partnership and entrepreneurship culture of "co creation", "co sharing", "sharing", sunshine and transparency, relatively fair and reasonable between the core entrepreneurial teams of the company, and the good equity distribution of partners are conducive to attracting partners.

同时，中国进入企业传承接班的高峰期，如何保证创始人股权传承给下一代，如何保证公司领导人顺利接班，如何保证家族财富增值，都是企业领导人需要考虑的问题，做好股权涉及不仅能解决这些问题，还能在一定程度上提高公司员工的归属感和积极性，使企业创造更大的价值。

At the same time, China has entered the peak period of enterprise succession. How to ensure that the founder's equity is passed on to the next generation, how to ensure the smooth succession of the company's leaders, and how to ensure the appreciation of family wealth are the problems that enterprise leaders need to consider. Doing a good job in equity involvement can not only solve these problems, but also improve the sense of belonging and enthusiasm of the company's employees to a certain extent, So that enterprises can create greater value.