股权激励咨询机构认为股权激励方案设计，用什么做股权激励。股权激励咨询公司认为分为实股、无股和虚拟股三大类：股权激励方案的实股指法律上认定的股权或（包括通过员工持股平台间接持有的实股）；股权激励设计方案的虚拟股则是企业内部模拟出来，虽不像实股一样具备法律效应，但是可以将其设计得和实股拥有同等权利的内部股权或内部；无股则是升级版的股权激励年终奖。

Equity incentive consulting institutions believe that equity incentive scheme design, what to use for equity incentive. The equity incentive consulting company believes that it is divided into three categories: real shares, no shares and virtual shares: the real shares of the equity incentive scheme refer to the legally recognized equity or (including the real shares indirectly held through the employee stock ownership platform); The virtual stock of the equity incentive design scheme is simulated inside the enterprise. Although it does not have the same legal effect as the real stock, it can be designed as the internal equity or internal equity with the same rights as the real stock; No shares are the upgraded year-end bonus of equity incentive.

将股权激励年终奖和公司业绩紧密关联，并可以直接发放现金或积累在未来兑现虚拟股或实股，十分灵活，是很好的人才甄别的激励标的。大家都知道营销做的不错，但是依旧有很多公司照抄这种商业模式也无法取得同样的成就。因此，如何做好股权激励，股权激励方案设计，是需要以上三种方式搭配起来使用。

The year-end bonus of equity incentive is closely related to the company's performance, and can be directly distributed in cash or accumulated to cash in virtual shares or real shares in the future. It is very flexible and is a good incentive target for talent screening. We all know that marketing is doing well, but many companies still copy this business model and can't achieve the same success. Therefore, how to do a good job in equity incentive and equity incentive scheme design requires the combination of the above three methods.

员工股权分配方案设计落地实施，股权激励手段的有用性在很大程度上取决于经理人市场的建立健全，只有在合适的条件下，股权激励才能发挥其引导经理人长期行为的积 极作用。

The design and implementation of employee equity distribution scheme, the usefulness of equity incentive means largely depends on the establishment and improvement of the manager market. Only under appropriate conditions, equity incentive can play a positive role in guiding managers' long-term behavior.

股权激励落地顾问公司认为股权激励是对员工进行长期激励的一种方法，通过授予经营者公司股权的形式给予企业经营者一定的经济权利，使他们能够以股东的身份参与企业决策、分享利润、承担风险，从而勤勉尽责地为公司长期发展服务的一种激励方法。

Equity incentive landing consulting company believes that equity incentive is a long-term incentive method for employees. It gives enterprise managers certain economic rights in the form of granting company equity to managers, so that they can participate in enterprise decision-making, share profits and bear risks as shareholders, so as to serve the long-term development of the company diligently and responsibly.