当今这个年代，人才在企业发展过程中发挥了很大作用。对于公司和老板而言，重要的就是吸引、激励和保留人才。

Nowadays, talents have played a great role in the development of enterprises. For companies and bosses, it is important to attract, motivate and retain talents.

对于创业公司更是如此。因为公司现金流有限，如果请那些大厂有多年经验的人才，是比较困难的。这些人会考虑，为什么要加入一个未来不确定的创业公司，职业发展和稳定性都无法保证。

This is especially true for start-ups. Because the company's cash flow is limited, it is difficult to hire talents with many years of experience from large factories. These people will consider why they want to join a start-up company with uncertain future, and their career development and stability can not be guaranteed.

而股权激励是留住人才一个很重要的抓手，如果没有这个抓手，靠创始人讲情怀、讲故事、画大饼是很难留住优良的人才的。

Equity incentive is a very important starting point for retaining talents. Without this starting point, it is difficult to retain excellent talents by relying on the founders to tell feelings, stories and draw big cakes.

股权激励还有一个作用，可以识别这个人是不是跟你志同道合。比如两个高管候选人，一个人非常计较每个月拿到的薪水，对于股票给了好，不给也无所谓。而另一个人更看重创始人和团队，哪怕一个月有很少的薪水，只要可以多给他股份也愿意跟着你干。

Equity incentive also plays a role in identifying whether this person is like-minded with you. For example, there are two executive candidates. One person cares about the salary he gets every month. It doesn't matter whether he gives good or not to the stock. The other person pays more attention to the founder and team. Even if he has a small salary a month, he is willing to follow you as long as he can give him more shares.

所以，你自然可以识别出来这个人跟你是不是一路人，是不是认可你，认可你的团队。利用好股权激励这个机制，既能帮助企业发展，又能节省现金流，同时还能吸引真正的人才。

Therefore, you can naturally identify whether this person is with you, whether he recognizes you and your team. Making good use of the equity incentive mechanism can not only help the development of enterprises, but also save cash flow, but also attract real talents.

激励和留住人才方面是同样的道理。在创业酵母过去一年的发展中，骨干员工流失的很少，我们把九零后这批新的骨干提拔起来做业务合伙人，给足股权。你会发现，每个人真的会把公司当成自己的事业一样奋斗

The same goes for motivating and retaining talent. In the past year's development of entrepreneurial yeast, few key employees have been lost. We promoted these new key employees after 1990 as business partners and gave them full equity. You will find that everyone will really strive for the company as their own career