股权就是企业的根，树没有根会死掉，股权出问题企业也难活。创业企业失败的原因，固然有市场的原因、产品的原因，但是很大比例是因为股权设计失当导致企业夭折。企业的死亡不是死于外部的竞争，而是死于企业内耗。中国有句老话：生意好做，伙计难搁。“合伙”大部分都是兄弟式合伙，仇人式散伙。这跟中国人的离婚差不多，没有几个和平分手的。散伙时的心理我不好过，你也不能好过。

Equity is the root of an enterprise. Without a root, a tree will die, and it is difficult for an enterprise to live if there is a problem with equity. Although there are market and product reasons for the failure of start-up enterprises, a large proportion of them die prematurely because of improper equity design. The death of enterprises is not due to external competition, but to internal friction. There is an old Chinese saying: business is easy to do, but it's hard to put it off. Most of the "partnerships" are fraternal partnerships and enemy partnerships. This is similar to Chinese divorce. Few people break up peacefully. It's hard for me to break up, and neither can you.

股权设计，事关企业的未来，是企业的根基。新一代的企业家由产品经营上升到资本经营。新一代的企业家要将企业做大做强，离不开股权设计、公司治理。纵观世界，99%的好公司都是公众公司，90%的百年老店都不是家族企业。公众公司拥有完善的股权治理架构。之所以有不同的差别，就是股权治理架构的差别。如果想让你的企业真正实现百年老店，完善的股权治理架构是绕不开的。

Equity design is related to the future of the enterprise and the foundation of the enterprise. The new generation of entrepreneurs has risen from product management to capital management. The new generation of entrepreneurs can not make their enterprises bigger and stronger without equity design and corporate governance. Throughout the world, 99% of good companies are public companies, and 90% of century old stores are not family businesses. Public companies have a sound equity governance structure. The reason why there are different differences is the difference of equity governance structure. If you want your enterprise to truly realize a century old store, a perfect equity governance structure is inseparable.

股权伴随企业从生到死，一路相随。开始在某一个领域创业时，核心大股东吸引一批创业合伙人，他们之间需要股权分配。企业干大了，核心大股东需要给核心员工一些股份，以显示企业不仅是核心大股东的，还是大家的。企业不断发展壮大，需要股权融资。企业股权如何进行估值？融资时怎么跟投资人谈？占多少股份？怎么控制公司？这离不开股权设计。

Equity follows the enterprise from birth to death. When starting a business in a certain field, the core major shareholders attract a group of entrepreneurial partners who need equity distribution. When the enterprise is large, the core major shareholder needs to give some shares to the core employees to show that the enterprise is not only the core major shareholder, but also everyone's. Yu Liang, vice president of Vanke, proposed that the employment system is dead and the business partnership system has been born. With the continuous development and growth of enterprises, equity financing is needed. How to value enterprise equity? How to talk to investors when financing? How many shares? How do you control the company? This is inseparable from equity design.

股权顶层设计是企业发展的基石，是如此重要，你重视企业的股权了吗？

Equity top-level design is the cornerstone of enterprise development. It is so important. Do you pay attention to the equity of the enterprise?