股权激励是企业发展的必选项，但是成功率却不超过三分之一。究竟是哪里出了问题？股章小编来为您总结一下：股权不是口袋里的零钱，而是企 业家进行企业治理，实现基业常青目标的宝贵工具。

Equity incentive is a necessary option for enterprise development, but the success rate is no more than one-third. What went wrong? Stock chapter Xiaobian will summarize for you: equity is not the change in your pocket, but a valuable tool for entrepreneurs to conduct corporate governance and achieve the goal of Evergreen Foundation.

一谈到股权激励，企业董事长就会问多少份额合适？定价多少为宜？创始团队拿了高比例的股权，后来者怎么办？凡此种种皆涉及到股权激励的细节。股权激励的对象是员工。激励的细节固然重要，它是员工关心的内容，但是企 业家要比员工谋划得更为长远，不能仅仅停留在细节，并就细节与员工博弈，否则就是在跟员工做交易，注定会输。

When it comes to equity incentive, the chairman of the enterprise will ask how much share is appropriate? How much is the appropriate price? The founding team took a high proportion of equity. What about the latecomers? All these involve the details of equity incentive. The object of equity incentive is employees. Although the details of incentive are important, they are the content that employees care about, but entrepreneurs should plan more long-term than employees. They can't just stay in the details and play games with employees on the details. Otherwise, they are making transactions with employees and are doomed to lose.

同一个层面的问题只有在高于它的层面才能解决，因此与员工在同一视角下谈股权激励是解决不了问题的。股权激励与并购、结婚有着异曲同工之妙。如果做完股权激励两三年之后，企业老总发自内心地觉得做与不做似乎没有什么区别，股权激励就算失败了。如果以是否实现有效激励为标准，企 业股权激励的成功率不会超过三分之一，甚至更低。

The problem at the same level can only be solved at a higher level. Therefore, talking about equity incentive with employees from the same perspective can not solve the problem. Equity incentive is similar to M & A and marriage. If after two or three years of equity incentive, the boss of the enterprise feels from the bottom of his heart that there seems to be no difference between doing and not doing, equity incentive will even fail. If we take whether to realize effective incentive as the standard, the success rate of enterprise equity incentive will not exceed one third, or even lower.

怎样避免股权激励失控、失效，这是企业家在事前一定要考虑周全的问题。做股权激励要清楚目的。如果是为了犒劳一同打天下的兄弟而分股权，本质上这不是股权激励而是股权奖励，从为长远计议的角度，上述做法其实背离了股权激励的本质。所以目的没有想清楚，做股权激励的效果一定会大打折扣。股权激励的目的究竟是什么？那就是团结大家做好企业。从合规地赚钱开始，做精做强，直至创下百年基业。

How to avoid out of control and failure of equity incentive is a problem that entrepreneurs must consider carefully in advance. To do equity incentive, we must first understand the purpose. If we divide equity in order to reward our brothers who fight together, in essence, this is not equity incentive, but equity incentive. From the perspective of long-term consideration, the above practice actually deviates from the essence of equity incentive. Therefore, the purpose is not clear. The effect of equity incentive will be greatly reduced. What is the purpose of equity incentive? That is to unite everyone to do a good job in the enterprise. Start from making money in compliance, become better and stronger, and create a century old foundation.