现在越来越多的老板知道顶层设计的重要性，但其实不知道真正的顶层设计是什么，也不知道顶层设计包括哪些内涵？今天我们来探讨顶层设计。

Now more and more bosses know the importance of top-level design, but they don't know what the real top-level design is and what the connotation of top-level design includes? Today we're going to talk about top-level design.

其实顶层设计很宽也很广，我们现在探讨的主要是企业股权顶层设计，企业股权顶层设计只有具备了如下因素，我们认为才真正做到企业股权顶层设计：

In fact, the top-level design is very wide and wide. We are mainly discussing the top-level design of enterprise equity. Only when the top-level design of enterprise equity has the following factors, can we really achieve the top-level design of Enterprise Equity:

一，战略定位

1、 Strategic positioning

服务的一家企业在做战略沟通时，企业创始人说我没有战略，我的战略就是赚钱，的确，企业是以赢利为目的，但没有战略就像盖楼没有图纸一样，盖一层算一层，也不管地基能否承受，谁住这种楼都会非常可怕。就比如马云：就是为“让天下中小企业没有难做的生意”，其战略定位非常清晰，就是帮助中小企业做生意。

When a service enterprise was making strategic communication, the founder of the enterprise said that I had no strategy, my strategy was to make money. Indeed, the purpose of an enterprise was to make profits. But without a strategy, just like building a building without drawings, building a floor is a story. No matter whether the foundation can bear or not, who lives in this kind of building will be very terrible. For example, Ma Yun: to "let small and medium-sized enterprises in the world have no difficult business", and its strategic positioning is very clear, which is to help small and medium-sized enterprises do business.

二，业务定位

2、 Business positioning

很多企业觉得业务单一不是好事，看别人的企业赚钱就也跟着做什么，反而自己擅长的业务慢慢荒废，做企业就要专一去做一件事，把自己业务做透做精就是企业优良的体现

Many enterprises think that single business is not a good thing. They will follow what others make money. On the contrary, their own business is gradually abandoned. To be an enterprise, you should focus on one thing. Doing your own business thoroughly and excellently is the embodiment of enterprise excellence

三，愿景定位

3、 Vision positioning

大部分企业家是以赚钱为目的，这无可厚非，但如果没有愿景，那合伙人一起合伙无异于团伙，愿景一定是能引起员工或创始人或投资人的强烈共鸣，同时也要符合当下趋势，比如说当今社会是5G、AI人工智能时代、互联网+潮流，如果我们的愿景是建立在员工与股东同呼吸共命运的基础上，那这种愿景一定能实现，很多企业只想提出要培养出多少个百万富翁多少个千万富翁，但殊不知，富翁不是培养出来的，而是靠自己的汗水奋斗出来的。

No ground for blame, but if there is no vision, partnership is a group. The vision must be a strong resonance between employees or founders or investors, and also to meet the current trend. For example, today's society is 5G, AI artificial intelligence era and Internet plus trend. If our vision is based on employees and stocks, On the basis of Dongtong breathing the same fate, this vision will surely come true. Many enterprises just want to raise how many millionaires and how many multimillionaires they want to cultivate. However, they do not know that millionaires are not cultivated, but are made by their own sweat.