很多企业在施行股权激励的过程中，无法把握员工的心理，很多公司关键无奈的事情就是，发了股权激励，但是员工却没有多感激，甚至有时候适得其反，除了本身规则的制定，在股权发放的方式上，一些细节的确是需要仔细的把握一下。

In the process of implementing equity incentive, many enterprises are unable to grasp the psychology of employees. The key thing for many companies is that they have issued equity incentive, but the employees are not very grateful, and sometimes it backfires. In addition to the formulation of its own rules, some details of the method of equity distribution really need to be carefully grasped.

在股权发放的形式上，公司也应当思考如何让员工对此获得更高的价值感。可能付出的成本相同，但是关键终的获得者的心态却完全不同，典型例子，比如超 市做促销，一种是酸奶打5折，另一种是酸奶买二赠一。消费者关键终花的钱其实是一样的，但是部分人会觉得后者更爽。

In the form of equity issuance, the company should also consider how to let employees get a higher sense of value. The costs may be the same, but the mentality of the key winners is completely different. For example, supermarkets do sales promotion, one is to give 50% discount to yogurt, and the other is to buy two yogurt for free. The key to consumers' final spending is actually the same, but some people think the latter is more enjoyable.

同样的道理，公司也有两种选择，首要是提出以折扣方式发放，还有一种就是公司以员工买多少股公司赠送多少股的方式发放，显而易见后者的激励的效果更优。

In the same way, the company also has two options. The first is to offer discount payment, and the other is to offer the company how many shares employees buy and how many shares the company gives away. Obviously, the incentive effect of the latter is better.

总而言之，股权激励是一种行之有用的激励员工的方式，但是需要创业者注意对员工心理的把握，特别是它的共享性、价值观以及公平性，只有这样才能切实起到激励员工积 极性的作用，当心因为一些不当的操作方式让“好心”激励变成了“坏事”。

In a word, equity incentive is a useful way to motivate employees, but entrepreneurs need to pay attention to the psychological grasp of employees, especially its sharing, values and fairness. Only in this way can we effectively stimulate employees' enthusiasm. Be careful that some improper operation methods make "good intention" incentive become a "bad thing".