在企业发展的不同阶段，股权激励的目的不同。一般来说，股权激励的目的和意义有以下几个：

In different stages of enterprise development, the purpose of equity incentive is different. Generally speaking, the purpose and significance of equity incentive are as follows:

一、定目的

1、 Purpose setting

由于企业的发展阶段不同，所以实施股权激励的目的也不尽相同，一般来说会有以下几个目的：提高业绩，降低成本，留住老员工，吸引外部的员工。

Due to the different development stages of enterprises, the purpose of implementing equity incentive is not the same. Generally speaking, it has the following purposes: improve performance, reduce costs, retain old employees, and attract external employees.

二、定模式

2、 Fixed mode

企业应该选择哪种股权激励的模式？

What kind of equity incentive mode should enterprises choose?

股权激励的模式很多，非上市公司股权激励的模式主要有股票购买计划、期股计划和虚拟股票等方式。

There are many models of equity incentive, including stock purchase plan, future stock plan and virtual stock.

股权激励有很多模式，例如非上市公司中常见的股票购买计划，期股计划和虚拟股票等各种不同的股权激励模式，而企业也需要根据自己的实际，选择适合自己的一种股权激励的方式。

There are many equity incentive modes, such as common stock purchase plan, future stock plan and virtual stock in non listed companies. Enterprises also need to choose a suitable equity incentive mode according to their own reality.

三、定对象

3、 Fixed object

公司既然决定实施股权激励，那么应该对那些人进行股权激励呢？股权激励的对象怎么确定呢？

Since the company has decided to implement equity incentive, who should be given equity incentive? How to determine the object of equity incentive?

· 核心层，也就是企业发展的中流砥柱，为企业发展贡献力量的那20%的人。

·The core level, which is the mainstay of enterprise development, is the 20% people who contribute to the development of the enterprise.

四、确定进入机制

4、 Determine entry mechanism

科学的的进入、运行、退出机制是保障股权激励方案能够正常运行的重要因素，通常来说，激励对象在获取股权时一定达到或满足一定的条件，达不到条件就不能获取股权。

Scientific entry, operation and exit mechanism is an important factor to ensure the normal operation of the equity incentive scheme. Generally speaking, the incentive object must meet or meet certain conditions when acquiring equity, otherwise, they cannot obtain equity.

五、确定运行机制

5、 Determine the operating mechanism

股权激励计划的运行机制包括股权激励计划的管理方式及股权激励计划的调整等。

The operation mechanism of equity incentive plan includes the management mode of equity incentive plan and the adjustment of equity incentive plan.

在公司层面，股权激励的决策机构是股东大会，日常的领导和管理由董事会负责，一般情况下，董事会下设薪酬委员会，负责股权激励计划的具体管理，股权激励工作的监督一般由监事会负责。

At the company level, the decision-making body of equity incentive is the general meeting of shareholders. The board of directors is responsible for the daily leadership and management. In general, the compensation committee is set up under the board of directors to be responsible for the specific management of equity incentive plan. The board of supervisors is generally responsible for the supervision of equity incentive work.

六、确定退出机制

6、 Determine exit mechanism

股权激励计划的约束作用可以通过有效的退出机制来体现。导致员工股权激励调整或终止的因素很多，主要包括业绩因素、岗位因素和公司经营因素等。

The incentive mechanism of stock option can effectively reflect the effect of exit plan. There are many factors leading to the adjustment or termination of employee equity incentive, including performance factor, position factor and company operation factor.