股权激励在企业中已经被广泛使用，成为打造自己团队的利器，股权激励是一个旨在收取人心的行动，想要获得团队的士气、斗志与信仰，它重 点在于形而上的部分，在于思想、认识、企业文化的层面。

Equity incentive has been widely used in enterprises, and has become a sharp weapon to build their own team. Equity incentive is an action aimed at collecting people's support. If you want to get the team's morale, fighting spirit and belief, it focuses on the metaphysical part and lies in the level of thought, understanding and corporate culture.

创业者都是孤单的，每位创业者都希望他的合伙人、员工都能像他一样，承担起创业的责任。一个火车头能拉动多少节车厢？每个车厢都成了动力源才能更快的前行。

Entrepreneurs are lonely, and every entrepreneur hopes that his partners and employees can bear the responsibility of entrepreneurship like him. How many cars can a locomotive pull? Each car has become a power source to move forward faster.

因此，股权激励便成了好的选择。那么问题来了，“给了股权”就必定会“激励成功”吗？答案是“不”。

Therefore, equity incentive has become a good choice. So the question is, "given equity" is bound to "encourage success"? The answer is No.

作为股权的发放者，领导不知道自己付出的股权应该换回来什么。员工不知道激励股权是不是自己理所应当获得的福利，不知道获得股权后自己应该承担什么。很多人都并不了解，股权激励的本质是什么。

As the issuer of equity, the leader does not know what equity he paid should be returned. Employees don't know what equity benefits they should take after they get equity incentive. Many people do not understand the essence of equity incentive.

任何一个交易、一个行为都有它的本质，不知道股权激励的本质是什么，就可能找不到成功或是失败的原因，就不知道下一次，会不会还要“跌倒”。

Any transaction or behavior has its essence. If you don't know what the essence of equity incentive is, you may not find the reason for success or failure, and you won't know whether you will "fall" next time.

做股权激励，就是打造铁军的一个重要手段。它针对的是团队、尤其是核心成员对待企业、对待工作的态度。希望通过授予激励股权，让核心员工把企业当成他自己的事业来看待；希望他们更加兢兢业业、更加拼搏奋斗，拥有更强的责任心和使命感。

Equity incentive is an important means to build an iron army. It aims at the attitude of the team, especially the core members towards the enterprise and work. We hope that by granting incentive equity, core employees can treat the enterprise as their own business; we hope that they will be more conscientious, more hardworking, and have a stronger sense of responsibility and mission.

一个人的态度转变影响他自己和周围的人，很多人的态度就会变成一个群体的共同思想和价值观。如果团队中的每个人都把企业的愿景当成自己的梦想，都愿意为这个梦想而拼搏奋斗，这就是由一群创业者组成的团队，他们都是企业前进的动力源，这样的团队已经拥有了铁军精神与气魄。

A person's attitude change affects himself and the people around him, and many people's attitudes will become the common thoughts and values of a group. If everyone in the team regards the vision of the enterprise as their own dream and is willing to work hard for this dream, this is a team composed of a group of entrepreneurs. They are the driving force for the enterprise to move forward. Such a team has the spirit and courage of an iron army.