传统企业互联网转型，战略和商业模式解决做什么、怎么做，合伙股权设计解决的是谁投资、谁来做、谁收益的问题，这些问题，不但解决了企业的产权问题，也解决了企业的分配问题，还解决了企业的经营管理问题，因此，合伙股权的设计就是企业的顶层设计。

In the Internet transformation of traditional enterprises, the strategy and business model solve the problems of what to do and how to do, and the design of partnership equity solves the problems of who invests, who will do and who will benefit. These problems not only solve the problem of property rights of enterprises, but also solve the problem of distribution and management of enterprises. Therefore, the design of partnership equity is the top-level design of enterprises.

只有股权设计，才能将创始人、合伙人、投资人、经理人的利益绑定在一起；只有股权设计，才能将互联网组织变革中的合伙模式、创客模式落地；只有股权设计，才能将股权价值作为唯 一的战略坐标，建立竞争优势获得指数级增长。

Only equity design can bind the interests of founders, partners, investors and managers together; only equity design can implement the partnership mode and maker mode in the reform of Internet Organization; only equity design can take equity value as the only strategic coordinate, establish competitive advantage and obtain exponential growth.

有公司的历史就是有股权的历史，股权伴随每个企业生命周期的每个阶段。工业化时代企业成功在于善用经理人，互联网时代企业成功在于善用股权。

The history of a company is the history of equity, which accompanies every stage of the life cycle of every enterprise. In the era of industrialization, the success of enterprises lies in making good use of managers, while in the era of Internet, the success of enterprises lies in making good use of equity.

（一）公司价值

（1） Company value

公司价值的大小不仅关系股东利益，而且还影响会计信息的相关性，采用不同的方法计量股东权益，必然导致不同的结果，根据资产价值属性选择恰当的方法计量股东权益价值尤为关键。

The size of the company's value is not only related to the interests of shareholders, but also affects the relevance of accounting information. Different methods of measuring shareholders' equity will inevitably lead to different results. It is particularly critical to choose the appropriate method to measure the value of shareholders' equity according to the property of asset value.

（二）公司架构

（2） Corporate structure

股权架构就像设计大楼的架构，核心主体公司股权结构，项目子公司股权结构，关联公司交易结构。没有设计好大楼架构，工程队再给力也不可能造出摩天大楼。

The equity structure is just like the structure of the design building, including the equity structure of the core subject company, the equity structure of the project subsidiary company and the transaction structure of the affiliated company. Without the design of the awesome building, the engineering team can not build skyscrapers anymore.

（三）公司治理

（3） Corporate governance

从广义角度理解，是研究企业权力安排的一门科学。从狭义角度上理解，是居于企业所有权层次，研究如何授权给职业经理人并针对职业经理人履行职务行为行使监管职能的科学。

In a broad sense, it is a science to study the power arrangement of enterprises. In a narrow sense, it is a scientific way to study how to authorize professional managers and exercise supervision functions in accordance with their performance of duties at the level of enterprise ownership.