股权激励的手段和方法多种多样，在企业的应用中，还不断地有新的股权激励方式被创新出来，而且各种单一股权激励手段的配合使用又可以演化出更多的组合式股权激励工具来。所以企业在应用的时候一定要根据企业内、外部环境条件和所要激励的对象的不同，结合各种股权激励工具的作用机理，选择适合本企业的、有用的股权激励方法。

There are various means and methods of equity incentive. In the application of enterprises, new equity incentive methods are constantly innovated, and the combination of various single equity incentive methods can evolve into more combined equity incentive tools. Therefore, when enterprises apply it, they must choose the suitable and useful equity incentive method according to the internal and external environment conditions and the different incentive objects, combined with the mechanism of various equity incentive tools.

1.针对经营者和管理人员

1. For operators and managers

股权激励的主要目的是要产生正面激励与反面约束的双重效果，为此在目前法律框架下大多数企业应主要采用以限 制性期股结合分红权为主的股权激励方式。

The main purpose of equity incentive is to produce the dual effects of positive incentive and negative constraint. Therefore, under the current legal framework, most enterprises should mainly adopt the equity incentive mode of restricted futures stock combined with dividend right.

这里“期股”指明实施激励的股权来源和被激励者取得股权的方式;“限 制性”则对被激励者权利的兑现条件加以限 制，主要体现“约束功能”;外加“分红权”则在“期股”本身具有的激励功能之上再加强其正面激励的效能，同时也是对被激励者所拥有的“人力资本”的肯定。

Here, the "future stock" indicates the source of stock rights and the way in which the stock rights are obtained; the "restriction" restricts the conditions for the rights to be realized, which mainly embodies the "restraint function"; In addition, the "dividend right" strengthens the positive incentive effect on the basis of the incentive function of the "futures stock", and also affirms the "human capital" owned by the stimulated.

除此之外，“业绩股票”对于经营者和高管人员的激励也是一种比较好的选择，主要问题是要设计好兑现“业绩股票”时股票来源的问题。

In addition, "performance stock" is also a good choice for managers and executives. The main problem is to design the source of stock when cashing in "performance stock".

2.针对管理骨干和技术骨干等“重要员工”

2. Focus on "important employees" such as management backbone and technical backbone

激励的目的通常有两个：

Motivation usually has two purposes

1)充分调动其工作积极性和创造性，产生正面激励的效果;

1) Fully mobilize their work enthusiasm and creativity to produce a positive incentive effect;

2)稳定骨干员工。

2) To stabilize the key staff.

故可选取以“限 制性期股”结合“业绩分红权”为主的股权激励方法。“限 制性期股”作用如前述，“业绩分红权”是指授予这些骨干员工一定额度的“分红权”，承认其“人力资本”的价值和参与分配的权利，但这种“权利”的行使要与其本人工作业绩直接挂钩，而不是无条件地参与分红。

Therefore, we can choose the equity incentive method based on "restricted futures" combined with "performance dividend right". The role of "restricted stock" is as mentioned above. "Performance dividend right" refers to granting these key employees a certain amount of "dividend right", recognizing the value of "human capital" and the right to participate in the distribution, but the exercise of this "right" should be directly linked to their own work performance, rather than participating in the dividend unconditionally.

3. 针对销售人员尤其是销售部门负责人和销售业务骨干

3. For the sales staff, especially the sales department head and sales business backbone

股权激励具有特别重要的意义。因为销售人员更关注短期绩效、流动性大、不关心整体利益，所以在于使股权成为销售人员当期收入中比较重要的一块，使股权收益在其长期总收入中占有比较大的比例。

Equity incentive is of great significance. Because sales staff pay more attention to short-term performance, liquidity, and do not care about the overall interests, it is to make equity become an important part of sales staff's current income, and make equity income account for a large proportion of their long-term total income.