现在是大众创业、万众创新的时代，创业环境发生了变化，是颠覆式的变化，天翻地覆慨而慷，人间正道是沧桑。什么是正道？与时俱进。现在创业不是你有资金就可以，也不说你有技术或资源即可，也不是说你有好的商业创意就能成功，现在创业需要这些资源的整合且有具有成功者要素的人去执行才能成功。如何能做到这一点，做到这一点的前提就是有一个具有前瞻性的股权设计。

It's an era of mass entrepreneurship and innovation. The entrepreneurial environment has changed. It's a subversive change. It's earth shaking, generous and generous. The right path in the world is vicissitudes. What is the right way? Keep pace with the times. Now you can't start a business if you have capital, technology or resources, or good business ideas. Now you need the integration of these resources and the implementation of people with the elements of success to succeed. How to do this, the premise is to have a forward-looking equity design.

每一个成功的领导和成功的创业者都会在企业对的时机做对的股权设计安排。在工业时代，基本上都是公司老大一人包打天下，不需要考虑跟合伙人分股权，老一辈的企业家都是单打独斗；但是在互联网知识经济时代，必须合伙创业。

Every successful leader and entrepreneur will make the right equity design arrangement at the right time. In the industrial age, it's basically the company's boss who takes charge of the whole business, and there's no need to consider sharing shares with partners. The older generation of entrepreneurs are all fighting alone. But in the era of Internet knowledge economy, they must start a business in partnership.

在当今科技高速发展的情况下，社会分工精细，个人或一个团体所掌握的知识和能力是非常有限的，创业仅靠一个人或一个团体的力量是不够的，必须寻找基因不同的合伙人资源整合一起合伙、互相优势互补、分工合作，互相帮助，才能事半功倍，取得成功。

With the rapid development of science and technology, the social division of labor is fine, and the knowledge and ability of an individual or a group are very limited. It is not enough to rely on the strength of an individual or a group to start a business. We must find partners with different genes, integrate resources, cooperate with each other, complement each other's advantages, divide work and cooperate with each other, and help each other, so as to get twice the result with half the effort and achieve success.

这就意味着，人力资本在现在社会创业中的贡献越来越大，而股权就是吸引人力资本、留住人力资本的工具。

This means that the contribution of human capital in social entrepreneurship is increasing, and equity is the tool to attract and retain human capital.

股权设计就是将股权作为企业战略管理工具，在顶层设计上取得竞争优势，通过股权横向规划和纵向规划，明确哪些人参与分配股权及如何分配股权，明确在公司的不同发展阶段释放多少股权额度及如何释放股权等；其次是围绕公司控制权、凝聚合伙人团队、激励骨干员工、吸引投资和公司上市等目标设计股权动态管理体系；三，在股权设计的基础上，优化公司治理结构，为高能的决策、有用的治理提供保障。

Equity design is to use equity as a strategic management tool to gain competitive advantage in the top-level design. Firstly, through equity horizontal planning and vertical planning, it is clear who will participate in the distribution of equity and how to distribute equity, and how to release the amount of equity in different stages of the company's development. Secondly, it is to focus on the company's control, gather a team of partners, and promote the development of the company Third, on the basis of equity design, optimize corporate governance structure to provide guarantee for high-energy decision-making and useful governance.